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FERRAGAMO FOULARD | FEBRUARY 2026



FOR THIS PROJECT, I WAS ASSIGNED FERRAGAMO’S SPRING/SUMMER 2026 RUNWAY COLLECTION. I FOCUSED ON THE COLLECTION’S PRINTS, WITH PARTICULAR ATTENTION TO THE LOGO AS A CENTRAL VISUAL ELEMENT.

FROM THERE, I DEVELOPED MY CONCEPT BY DRAWING CONNECTIONS BETWEEN THE LOGO, TASSELS, AND CARPET TEXTURES. THESE REFERENCES ALLOWED ME TO EXPLORE IDEAS OF SURFACE, MOVEMENT, AND MATERIAL TRANSLATION, REINTERPRETING FERRAGAMO’S VISUAL LANGUAGE THROUGH TACTILE AND STRUCTURAL ELEMENTS.


ALARA TULLY SECILMIS
MILAN | LUGANO  
+393494185452|ALARASECILMIS(AT)GMAIL.COM|@ALARASECILMIS