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MABI INTERNATIONAL|CHANEL X POLIDESIGN
APRIL 2026

FOR THIS PROJECT, I COLLABORATED WITH MABI INTERNATIONAL, WORKING CLOSELY WITH THEIR SUSTAINABILITY TEAM. WE WERE ASKED TO DEVELOP A DESIGN USING DEADSTOCK LEATHER PROVIDED BY CHANEL, WITH A FOCUS ON REFLECTING THE HOUSE’S EVOLVING CREATIVE DIRECTION UNDER MATTHIEU BLAZY.    

IN RESPONSE, I DESIGNED A DRAWSTRING BAG INSPIRED BY A CLASSIC CHANEL SILHOUETTE. MY CONCEPT EXPLORED TAPESTRY, NOT IN A LITERAL SENSE, BUT AS A METHOD OF REINTERPRETING AND RECONSTRUCTING CHANEL’S ICONIC CODES THROUGH ALTERNATIVE TECHNIQUES.

INSTEAD OF TRADITIONAL PADDING, I DEVELOPED A WOVEN STRUCTURE TO RECREATE THE VOLUME AND TEXTURE TYPICALLY ASSOCIATED WITH CHANEL’S QUILTING. THIS APPROACH ALLOWED ME TO REDUCE THE USE OF GLUE AND FOCUS MORE ON CONSTRUCTION THROUGH MATERIAL MANIPULATION. EXTENDING THIS IDEA FURTHER, I CREATED A WALLET ENTIRELY THROUGH WEAVING, ELIMINATING THE NEED FOR ADHESIVES ALTOGETHER.  

I APPLIED THESE TECHNIQUES ACROSS THE FULL DESIGN SYSTEM, INCLUDING THE BAG ITSELF, ITS STRAP, AND A SERIES OF ACCOMPANYING CHARMS; ENSURING A COHESIVE AND SUSTAINABLE APPROACH THROUGHOUT THE PROJECT.
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ALARA TULLY SECILMIS
MILAN | LUGANO  
+393494185452|ALARASECILMIS(AT)GMAIL.COM|@ALARASECILMIS